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Four States Logo Design & Brand Development

Kansas City logo design agency, specializing in the development of your Logo, Business Cards, Letterhead & Envelopes, Brand Guide and Style Guide in the Four States Area located in KCMO.

Four States Marketing
We Build Strong Brands
You're in good company

Four States Logo Design & Brand Identity.

A brand is one of the most valuable assets of a business. An effective visual brand identity is achieved by the consistent use of visual elements to create distinction, evoke emotion, and build trust with the consumer. Your brand identity package should begin with the creation of your logo, your business cards, letterhead, envelopes, store signage and then continue with your marketing collateral and digital communications. This initial package should be professionally designed and developed because it plays a significant role in the perception of your company’s visual identity.


A logo is the first step in the creation of your corporate identity and a critical piece of the branding mix. It is the central, identifiable visual element that assists customers in identifying a company's brand. It is the symbol that aids and promotes instant public recognition. It is the face your business presents to the world. 


A Brand (or Branding) refers to the perceived image and subsequent psychological and emotional response that is associated with your company or product. It is the foundation of your entire marketing framework and one of your businesses most valuable assets. A well crafted brand authentically represents your business: It defines what your company stands for, what your convictions are and why you exist.

Corporate Identity

Identity, sometimes referred to as your Corporate Identity, is defined as the visual elements of the company that come together to support the brand as a whole and represent your company. Some of these visual components are: logo, message, business cards, letterhead & envelope, email signatures, marketing collateral, signage, packaging, website, social marketing, etc..

Brand Consistency

Brand consistency is pivotal in success of your brand. It is essential that every time your visual marketing messages appear, they are consistent in their appearance, message, feel, typography, color palette, etc. Consistency allows the consumer to build a memory structure around who you are and what value your product or service has to offer. It assists the brand as whole to become more recognizable and develops into the identity of your organization.

Unique Selling Proposition USP

Find one compelling point that will differentiate you from everyone else: the reason people do business with you and not someone else. Be thoughtful about what will distinguish you. Determine the winning difference that sets you apart and makes you the only real choice.

Brand Style Guide

A style guide is another way of sorting out the various elements that make up your collateral. It allows you to outline your theme elements, which includes your logo and any key graphics, your fronts, key phrases and brand-oriented words. It also allows you to develop a focus for your content as you create it. This lets you keep your audience in mind, which in turn allows your marketing collateral to be that much more effective with your target demographics.

If you want to have fun building an extraordinary website for your business, let’s chat. get a free quote today!

Recent Work

Four States Marketing is a KC Marketing Agency based in Kansas City, Missouri, specializing in website design, web development, responsive website design, custom wordpress design, search engine marketing, and search engine optimization.

We love what we do, and we think we’re pretty good at it. We are constantly evolving, pushing ourselves, and raising the bar to deliver the best digital and print marketing materials for our clients.

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