At the heart of every brand identity is a brand mark, or logo. It is one of the defining elements that sets you apart from the competition. An effective logo will create a visual memory and an emotional feeling about your brand. It should feature something unexpected or unique, without being overly complicated. Simplicity is the key attribute for a memorable logo. Typography, color, symbol and name of the organization come together to create something classic, relevant and timeless to aid and promote instant public recognition of your brand.
Businesses are more mindful than ever of the increased revenue that is achieved by having a mobile-ready website. If your web page is not mobile-friendly, then this will affect the perceived quality of your site and negatively impact your Google ranking. How do you make your website mobile-friendly? Responsive Website Design.
Responsive web design is Google's recommended design strategy for rendering mobile websites. Responsive design responds to the needs of the users and the devices they’re using by reconfiguring the website based on the screen size and capabilities of the mobile or tablet device.
Success in marketing your business, and improving your placement on Google, is dependent upon the quality and value of your content. Content Marketing is a long term strategy of consistently creating and publishing value material that builds trust and authority among your visitors. Google rewards sites that focus on user experience and offer quality content.
The goal of all search engines is to provide users with the most relevant results based on what they are searching for. Google’s algorithm is highly sophisticated and constantly being updated to offer searchers the best possible results for each search. Our SEO service includes: Page title naming, headline optimization, url naming conventions, images and alt tag naming conventions, internal & external link optimization and meta descriptions.
Four States Marketing is a digital marketing agency based in NWA specializing in website design, web development, responsive website design, custom wordpress design, search engine marketing, and search engine optimization.
We love what we do, and we think we’re pretty good at it. We are constantly evolving, pushing ourselves, and raising the bar to deliver the best digital and print marketing materials for our clients.Get Started