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Marketing Collateral: The Heart of all great Marketing Strategies

“Simplicity is the ultimate sophistication.” — Leonardo da Vinci

Kansas City Marketing Collateral Kansas City Print Collateral Kansas City Graphic Design Kansas City Printing
Marketing Collateral
Print Collateral
Graphic Design

Northwest Arkansas Marketing Collateral: Rack Cards, Postcards, Fliers, Brochures, Presentation Folders, Catalogs, Menus, Posters, Direct Mail, Print Advertising and Digital Brochures.

Marketing collateral is a term for a collection of media used to support the sales of a product or service. Each decision we make, regardless of what we are buying, is based on the relationship between choice and emotion. Therefore, our ability to bring a brand to life in every aspect of the consumer experience is what fuels our success. Marketing collateral is at the heart of that success.

Marketing collateral serves three critical roles in marketing your business:

Marketing Collateral: tells your story.

Marketing Collateral: builds and maintains your brand.

Marketing Collateral: sells your product or service.

Essential Elements of Effective Marketing Collateral

Capture the Moment

Capturing the human eye for a moment longer makes all the difference. As creative marketeers we strive to create compelling marketing collateral that demands attention, impacts readers and sustains tremendous shelf presence.

Brand Loyalty

What holds an effective marketing collateral strategy together is an underlying set of shared typography, imagery, color theme, photography, layout and language. Each piece, unique unto itself, is part of a larger, integrated, campaign in which all the parts work together to build your brand and educate the consumer. This cohesive package builds trust with your clients and status amongst your prospects.

Quality Materials

Before choosing your print materials, consider the quality of your product or service and the level of decision makers you are wanting to engage. The quality of your material is directly connected to the perceived value of your product. 

Hire the Best

Similarly, before hiring an agency you will want to consider the level of prospects you are wanting to attract. Quality marketing materials can introduce small and mid-size companies as leaders in their industry.

Reproduce in Digital

Create a digital file (pdf) for all print materials. Provide your sales team with marketing tools and educational tools that can be shared throughout the country and globally within minutes. Online digital brochures are search engine friendly and downloadable.

Ideas for you Marketing Collateral Mix

Brand Identity: Logo, Business Cards, Letterhead, Envelopes, Brand Guides and Style Guides.

Print Collateral: Rack Cards, Postcards, Fliers, Brochures, Presentation Folders, Catalogs, Menus, Posters, Direct Mail, Print Advertising and Digital Brochures.

Large Format: Building Signage, Wall Displays, Outdoor Banners, Indoor Banners, Signs, Window Graphics, Banner Stands, Large Posters, Car Magnets, Flags and Sidewalk Displays.

Promotional Items: Magnets, Bookmarks, Door Hangers, T-Shirts, Mugs, Tote Bags, Counter Cards and Table Tent Cards.

Trade Shows: Trade Show Booth Displays, Retractable Banner Stands, Backdrops, Table Top Displays, Counters, Podiums and Table Covers.

Investors, Lenders or Media: Case Studies, Annual Reports, Company Fact Sheets, Product Sheets, Service Sheets, Mission Statement, Company Background, Client List and Press Kit.

We are a group of enthusiastic creatives and marketing experts that take pride in producing quality work that captures the attention of your prospects and builds long-lasting relationships with your clients . At Four States Marketing, turning a great idea into brilliant design takes hard work and is what we do best.

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NW Arkansas Brand Identity

Logo Design
Brand Identity
Styleguide Development
Branding Guide Development
Business Card Design & Printing
Stationery & Envelope Design

NW Arkansas Web Design

Website Development
Website redesign
Mobile 1st
Responsive Web Design
Custom Word Press
Content Management System
HTML5, Bootstrap
Search Engine Optimization (SEO)
Social Media Marketing
Blog Development
Content Management

NW Arkansas Graphic Design

Rack Card Design & Printing
Brochure Design & Printing
Presentation Folder Design & Printing
Trade Show Booth Design & Printing
Flier and Sell Sheet Design & Printing

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
–  Steve Jobs